Pete Meyers from Dr. Moz found that many website owners spend about 30% of their time off-site and 70% off-site. For other website owners, these percentages are reversed.
Off-page SEO simply tells Google what others think about your website. For example, if you have a lot of useful links to your pages, search engines will assume that you have great content – the type that adds value to users.
People only quote, reference and share content that they like. Even in a brick-and-mortar store, you will receive many verbal recommendations from your current customers if your product is helpful and affordable.
Search engine optimization can be scary, especially if you don’t know how to add your new content pages to Google’s top 10.