In detail this means:
All common measures that can be adapted directly on your website so that they add value to your ranking. It does not matter whether it is a simple website or a web shop, we support and advise you accordingly.
Onpage SEO and important ranking factors:
- The weighting of the individual ranking factors changes constantly from Google updates.
- For example, the internal link has become more important, while the weighting of the backlinks decreases comparatively slightly.
- The algorithms of search engines, especially Google, are always better at analyzing the content of a website independently. Ultimately, this means that usability and search engine optimization go hand in hand today.
- In general, it can be concluded that in addition to the classic on-page factors, the focus is now on topics such as user-friendliness and in particular the loading time.
The title or title tag is one of the most important on-page SEO factors. The title in the header of the source code is displayed in the search results (SERPs) as the first part of the snippet and in various other places (title bar of the browser, entries in social media, ...). It ideally contains the main keyword of the page and gives the user a first impression of the content of the website.
The URL or web address of a page can also be optimized. Basically, static URLs should be used. If a "-" (minus) word separator is used, the keyword should be inserted in the address near the domain. Clear URLs and readable content improve user friendliness as quickly as possible and are preferred by Google.
Google measures the page speed of a page and derives it from the effects on the user experience. Therefore, pages with a loading time of more than 4 seconds are rejected by most users. Accordingly, the quick loading of pages is rewarded. Various measures such as image size optimization, CDNs or browser caching can improve the loading time. To evaluate Pagespeed, Google offers its own PageSpeed Insights tool.
Headings in SEO text, also called headings, are specially optimized for the user. The main heading is H1, which contains the main keyword and is intended to make the content of the page as understandable as possible.
The description is also shown in the SERPs and comes closer to the content of the page. In the meantime, there is no longer a direct ranking factor, but it still plays an important role in optimizing a page. A successful description can significantly improve the click-through rate (CTR) of a page. This factor is used by Google & amp; Co used to evaluate the relevance of a website.
Links on a website that refer to their own subpages are referred to as internal links. These links not only inherit link juice (link power), but also help the user to navigate. Wikipedia is often referred to as a best practice example, where users want to switch from one article to another using linked keywords.
XML sitemap and robots.txt
By providing an XML sitemap or robots.txt, Google can manage its own page. The sitemap provides the crawlers with a kind of map of all existing pages and can lead the bot to pages, otherwise it may not be indexed. In return, robots.txt Googlebot denies access to certain pages.
Sometimes incorrectly labeled as counterproductive, links to external websites not only help Google to organize them by topic. They also increase a website's trust as long as the linked website is legitimate.
Placing the keyword in the right place is one of the basics of onpage. The usual keyword density is hardly noticeable, modern methods like WDF * IDF offer an alternative. The main keyword is included in the URL H1, if possible in the first sentence of the content or in the alt tag of images.
In the meta tags you can define instructions for bots, special tags for Google are also possible. In this way, the meta-tag robots can prevent the indexing of a page or the Google translation offered in the SERPs.
Images and file name
Image SEO or optimized file names are often underestimated areas of onpage SEO. Optimized images with a registered ALT tag can increase the ranking of the page, e.g. For example, this has a positive effect in Google image search. Basically, the file name should be adjusted for all files.
If the content is accessible via multiple URLs, one speaks of duplicate content. Causes such as uppercase and lowercase letters in the URL or missing slashes cause Google to consider duplicate content as fraud in the worst case - this could result in a penalty.